create relationshipS not products

Understanding your consumer better than they know themselves

I’ve led teams and initiatives for numerous Fortune 500 companies and worked with over 100 major brands solving complex problems around product sourcing, manufacturing and go-to-market strategy.

The majority of these platforms have led to product and service concepts exceeding $100M in sales and are still on the shelves and in place today, simultaneously delivering over 500 million smiles to date.

My robust background covers the entire Marketing spectrum, and I am ready to help you with your next challenge.

    • Flavor & Fragrance Trends

    • Macro/Micro/Category Trends

    • Trend Mapping

    • Culinary & Menu Innovation

    • Futures & Scenario Planning

    • Consumer Behaviors

    • Five Senses Analysis

    • Multi-Sensory Mapping

    • Drivers of Liking/Disliking

    • Sensory Cue Identification & Optimization

    • Sensory Language Development

    • Sensory Attributes & Consumer Perceptions

    • Attitudes & Usage

    • Need States & Occasions

    • Ethnography (Mobile, On-line, In-home)

    • Demographic & Psychographic Profiling

    • Focus Groups (Traditional/On-line)

    • Market & Category Sizing

    • Competitive Assessment

    • Category, Brand, Product Assessment

    • Market Dynamics - barriers to entry

    • White Space Analysis

    • Concept Development

    • Product Formulation - Flavor & Fragrance

    • Regulatory Guidance

    • Product Testing

    • Product Use Testing

    • Mission & Vision Statement Development

    • Marketing & Communication Stratrgy

    • SWOT/PESTLE Analysis

    • Sales Engagement Enablement & Execution

    • Customer Targeting & Segmentation

    • Brand equity, reputation and tracking

    • Brand Development

    • Digital Campaigns

    • Blog & Content Development

    • Ad & Copy Testing

    • Technical Writing

    • Ideation Sessions

    • Foresight & Innovation

    • Speaking Engagements

      • Emerging Trends

      • Trend Identification