David Banks is a sensorial futurist with over 25 years of marketing leadership experience in the CPG, retail, culinary, and flavor & fragrance industries focusing on innovation, product development, branding, consumer insights, trend forecasting and strategic marketing development. He has a long-standing track record of success helping companies and brands develop and launch products that create ongoing consumer relationships by providing market, consumer and sensory insight for current portfolios and future development.

He has built a reputation as a highly respected leader in the flavor and fragrance industry as an expert in trend identification and data systems blending both the science of big data with the art of sensory analysis, delivering over 500 million smiles to date.

David observes, tracks and identifies the global macro behaviors that are the drivers of change in the broad consumer world while leveraging these observations to forecast micro-level and category trends that spearhead innovation.

He holds a BA in Business and Popular Culture from Bowling Green State University and an MBA from the University of Dayton. He is a RIVA trained focus group moderator and earned a Certificate of Foresight from the University of Houston. David is a constant learner of concepts, trends, people and popular culture and has generated an extensive list of publications that can be found on this site. David is a dynamic, professional speaker and participates in conferences and talking about consumer and market trends including the Sweet & Snacks Expo, IFT, IDDBA, IPSOS, TrendHunter Future Festival and others.

David is a blogger, music and art enthusiast, environmentalist, gardener and self-proclaimed Chef who loves everything delicious. He makes it a daily practice to integrate the senses into every experience he has, as well as every project he leads.