Understanding your consumer better than they know themselves to bring your brand to life:

create relationshipS, not products

UNDERTANDING THE CONSCIOUS & NON-CONSCIOUS DRIVERS TO CREATE MULTI-SENSORY CONNECTiON:

  • Who they are from a complete demographic, psychographic, on-line and sensorial perspective

  • How they communicate with proprietary social media listening + data analysis methodology - where to reach them, speaking their language, channels, etc.

  • How they act by analyzing big data, social media and observing them in their natural environments

  • How they feel by measuring emotional, cultural, and spiritual motivators that shape consumer attitudes and beliefs

  • What motivates and drives them by identifying their passions, desires, and uncovering unmet needs

  • How they experience life by identifying their multi-sensorial preferences and opinions, decoding their language and aligning with their personalized sensory profile.

I’ve led teams and initiatives for numerous Fortune 500 companies and worked with over 100 major brands solving complex problems around product sourcing, manufacturing and go-to-market strategy.

The majority of these platforms have led to product and service concepts exceeding $100M in sales and are still on the shelves and in place today, simultaneously delivering over 500 million smiles to date.

My robust background covers the entire Marketing spectrum, and I am ready to help you with your next challenge.

    • Flavor & Fragrance Trends

    • Macro/Micro/Category Trends

    • Trend Mapping - flavor, fragrance, brand

    • Culinary & Menu Innovation

    • Futures & Scenario Planning

    • Consumer Behaviors

    • Attitudes & Usage

    • Need States & Occasions

    • Ethnography (Mobile, On-line, In-home)

    • Demographic & Psychographic Profiling

    • Focus Groups (Traditional/On-line)

    • Concept Development

    • Product Formulation - Flavor & Fragrance

    • Regulatory Guidance

    • Product Testing

    • Product Use Testing

    • Multi-Sensory Mapping

    • Drivers of Liking/Disliking

    • Sensory Language Development

    • Sensory Attributes & Consumer Perceptions

    • Mission & Vison Statement Development

    • Sales & Marketing Strategy

    • Sales Engagement

    • CRM Enablement & Execution

    • Customer Targeting & Segmentation

    • Market & Category Sizing

    • Competitive Assessment

    • Category, Brand, Product Assessment

    • Market Dynamics - barriers to entry/SWOT/PESTLE

    • White Space Analysis

    • Brand equity, reputation and tracking

    • Brand Development

    • Digital Campaigns

    • Blog & Content Development

    • Ad & Copy Testing

    • Technical Writing