Sensory EXperience (SX)

Humans are emotional creatures and emotions drive many decisions we make.

On many occasions we say one thing and do another.

Identifying and optimizing the rational+irrational and conscious+non-conscious sensory drivers creates the bonds required in today's world of sensory overload and infinite choices.

Through multi-sensory analysis the key drivers of liking and disliking are optimized across the five senses to win at the shelf, on-line, in the home and in the hearts of your consumer.