My family calls me Willy Wonka— in MY world the consumer is the Golden Ticket.

Popular Culture Anthropologist, Multi-Sensory Storyteller, Chief Blender of Data, Technology, and Market Research, Innovation Maestro are just some of the roles I’ve lived. This path has led to the discovery that it is truly all about the symphony of marketing and the harmonious outcome to create unforgettable experiences that elevate brands and products to become a way of life.

Not JUST a purchase.

I have devoted my 25 years strong industry experience to the development and incorporation of multi-sensorial marketing and research. I continue to collaborate with and lead robust companies in developing products that delight consumers. In order to successfully deliver business and marketing strategies that elevate, reward, and win time and time again I am inspired and choose to inspire others to bring all the players of the ‘symphony’ together to achieve maximum, shared results for the consumer and the company.

Consumers today desire and demand more than just a good product, they want a reason to BE and a brand that makes them FEEL!

Every day it’s about going beyond the data and answering the question of WHY.

I have helped hundreds of companies identify not only what their brand stands for today and tomorrow as well. The goal is to answer how the product/brand will stay relevant by providing hidden connections that consumers are unconsciously yearning for across the multi-sensory spectrum.

• What does it smell like, taste like, sound like?

• How does it fit my lifestyle?

• What makes it special?

• WHY do I need it in my life?

Let’s explore, What’s Next?